Long queues can frustrate customers and impact sales. In today’s retail environment, speed and convenience are essential for keeping shoppers engaged. One technology that has rapidly grown in popularity is the self-service kiosk. From reducing wait times to increasing upsell opportunities, kiosks are transforming the in-store experience.
Why Kiosks Are Changing Retail
Kiosks are no longer limited to ticket machines or ATMs. In retail, they now serve as powerful self-service tools, helping businesses manage customer flow and offer more personalised shopping experiences.
Key benefits include:
● Reduced queues – customers can complete transactions quickly without waiting for staff
● Higher sales – kiosks encourage product discovery and upselling at checkout
● Improved accuracy – fewer manual errors compared to staffed tills
● Better resource allocation – staff are freed up to focus on customer service
How Kiosks Cut Queues
Queues are one of the biggest frustrations for in-store shoppers. By placing kiosks strategically around the store, retailers can spread out customer traffic and keep checkouts flowing.
● Self-checkout kiosks handle straightforward purchases without staff intervention.
● Order-ahead kiosks let customers customise orders in restaurants and quick-service outlets, reducing bottlenecks.
● Information kiosks help customers find products or stock availability, reducing time spent waiting for staff.
For a closer look at the technology available, visit our page on retail kiosks.
Boosting Sales Through Kiosks
Beyond speed, kiosks actively contribute to higher sales:
● Upselling prompts – software can recommend related products during checkout
● Loyalty integration – customers can scan cards or apps to earn points and see tailored offers
● Cross-channel convenience – kiosks can offer click-and-collect or delivery options, turning in-store traffic into omnichannel sales
Our Point of Sale & Kiosk collection includes solutions designed to support these features, helping retailers combine faster checkouts with smarter selling.
Choosing the Right Kiosk for Your Business
Not all kiosks are the same. Retailers should consider:
● Environment – rugged kiosks for high-traffic areas, compact kiosks for smaller stores
● Integration – seamless connection with POS and inventory systems
● Customer journey – aligning kiosk placement and functionality with store flow
Final Thoughts
Retailers are under pressure to improve efficiency and enhance the customer experience. By adopting kiosks, stores can cut queues, improve satisfaction, and boost sales opportunities - all while freeing staff to focus on what they do best: serving customers.
To find the right solution for your store, explore our retail kiosks and discover how they can support your business.